The In-Demand Expert
If you are a coach or consultant who wants to grow a business directly through becoming KNOWN for your expertise — through speaking, podcasting, media features, or content that positions you as an authority – this show is for you! The episodes we share will help you more easily convert clients and sales, become known as a thought leader and authority in your industry, and speak on more stages so that you can become the well-paid, in-demand expert.
Episodes
14 episodes
Are You Making These 3 Surprising Mistakes When You Sell?
This episode is a follow up to episode 13 on surprising mistakes coaches and consultants make when they market their high ticket programs – but this episode would be relevant to anyone using sales calls to sell!What’s inside this episod...
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Episode 14
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21:49
Are You Making These 2 Surprising Mistakes to Market Your High Ticket Coaching or Consulting Program?
There are marketing mistakes you might be making that are not super obvious. These mistakes are specific to people selling high ticket coaching or consulting – not lower ticket courses / products or selling done for you services. &...
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Episode 13
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21:03
The 7 Questions to Ask If Your Lead Magnet Isn’t Converting to Program Sales - Part 2
Picking up where we left off in the last episode with questions to ask if your lead magnet isn't converting!
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Episode 12
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19:44
The 7 Questions to Ask If Your Lead Magnet Isn’t Converting to Program Sales - Part 1
If I had a nickel for every time someone said something to the effect of: why isn't my lead magnet converting?! *Shakes fist angrily at the sky* Well, there might be a lot of reasons! And to get clear on what that exact reason (or ...
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Episode 11
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24:55
My Exact Low Cost Ad Strategy to Launch a Group Coaching Program (Part 1: The Strategy)
Say what you will about ads, I think they're amazing and work like a charm. (Every strategy can work if you know how to work it!) After running hundreds of ad campaigns for clients through my agency, I deeply understand how ads work – and becau...
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Episode 10
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31:34
2 Key Reasons You Might Not Be Generating Leads or Sales for your Coaching Program from Speaking or Podcasting
"I'm getting booked to speak, but I'm not really sure if it's doing anything for my business..." -Said most business owners I've spoken with in the last few months. You, too? Let's go through the two primary reasons speaking might not be moving...
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Episode 9
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22:26
The Copywriting Strategy That May Unintentionally Cost You Coaching Program Sales
I saw someone post copywriting strategy advice that... well, I strongly disagree with. And this person was a copywriter (and I have a feeling this episode may ruffle some copywriters' feathers!). My hot take? Doing THIS specific thing might be ...
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Episode 8
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17:06
The First Steps to Giving a TEDx Talk: My Journey to TEDx Part 1
Surprise! I'm on a mission to land a TEDx talk – and I'm just brazen enough to claim it before I've even started applying, much less gotten a yes *insert wild laughter here*In an effort to share my journey for my own accountability, but...
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Episode 7
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21:59
Is Delivering Loads of Value Helping or Hurting Your Coaching Program Sales?
If you're like most people I work with, you're a big hearted person who wants to deliver a lot of value for people. But... how much value is TOO much value if you want to make sales? Or is there such a thing? That's what we're diving into today...
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Episode 6
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25:42
A Surprising Way to Get Someone to Buy Quickly
What do we want? Sales! When do we want 'em? Now! The key to not just making sales, but making more of them, and making them more quickly, is to put a lot of intention behind how you're attracting potential buyers. In this episode,...
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Episode 5
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21:43
The Anti-Pain Point Marketing Tactic That Gets Your Audience to Buy
I believe that my audience are wildly intelligent, hugely capable people – and it's never sat well with me to make sales by reinforcing how something will continue to suck for them unless they buy something. There's a better way! What is that b...
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Episode 4
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20:58
3 Simple Ways to Take Your Messaging from Fluffy to Crystal Clear
You know you have so much expertise and experience to offer to someone – and you're still not quite making the sales you'd like to be making. What I've heard from a lot of people is that they've been told their messaging or marketing is "fluffy...
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Episode 3
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20:49
The Quickest Way to Get Someone to Understand Why they Should Buy
It doesn't matter what phase of business you're in, there is always going to come a time where your messaging stops being as effective as it used to be. The larger you grow, your messaging has to evolve and adapt to scale with you. And if you w...
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Episode 2
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23:31
Building a Business as an In-Demand, Well-Paid Expert
Welcome to my new podcast! This show is for experts - coaches, consultants, service providers, thought leaders - who want to grow a business directly through becoming KNOWN for that expertise — through speaking, podcasting, media features, or c...
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Episode 1
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25:12