The In-Demand Expert

3 Simple Ways to Take Your Messaging from Fluffy to Crystal Clear

July 31, 2024 Adriane Galea Episode 3

You know you have so much expertise and experience to offer to someone – and you're still not quite making the sales you'd like to be making. What I've heard from a lot of people is that they've been told their messaging or marketing is "fluffy"... but what does that even mean?! And how do you actually fix it?

The good news is... that's what we're covering today!

What’s inside this episode:

  • Why you don't need a large audience or super established business to be seen as an authority in your industry
  • How to become memorable to your potential clients – and how to translate that to more sales
  • What The Influencer Effect is (spoiler alert: it has nothing to do with being an influencer) and the 4 key ingredients for creating influence
  • Why most efforts have "the curse of knowledge" and how that affects the way they communicate with buyers
  • The 6 types of frameworks that (I believe) every expert-based business should have – and the 3 that should get built first
  • How to create frameworks that have FIRE


Let’s connect!


Resources to help you become The In Demand Expert

  • Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

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Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

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