The In-Demand Expert
If you are a coach or consultant who wants to grow a business directly through becoming KNOWN for your expertise — through speaking, podcasting, media features, or content that positions you as an authority – this show is for you! The episodes we share will help you more easily convert clients and sales, become known as a thought leader and authority in your industry, and speak on more stages so that you can become the well-paid, in-demand expert.
The In-Demand Expert
The 7 Questions to Ask If Your Lead Magnet Isn’t Converting to Program Sales - Part 1
If I had a nickel for every time someone said something to the effect of: why isn't my lead magnet converting?! *Shakes fist angrily at the sky*
Well, there might be a lot of reasons! And to get clear on what that exact reason (or two or five) might be, there are some questions to ask... so let's get to them!
What’s inside this episode:
- How numbers help you identify where your bottleneck or drop off point might be
- How many people I'd want to see have opted in before starting to "fix" things
- What conversion rates are low-but-okay, average, above average, and absolute unicorn numbers
- Understanding how outrageous marketing claims have skewed our expectations and perception of what's "normal"
- The reality of unicorn buyers, aka the people who opt in and immediately make a purchase
- The thing to do after someone opts in – and if you're not doing this, it will absolutely reduce your conversion rate
Let’s connect!
- Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
- Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
- Follow my biz networking company on Insta @visionariesonline
Resources to help you become The In Demand Expert
- Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages
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Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!
