The In-Demand Expert

2 Key Reasons You Might Not Be Generating Leads or Sales for your Coaching Program from Speaking or Podcasting

August 28, 2024 Adriane Galea Episode 9

"I'm getting booked to speak, but I'm not really sure if it's doing anything for my business..." -Said most business owners I've spoken with in the last few months. You, too? Let's go through the two primary reasons speaking might not be moving the needle in the way you'd hope for your business.

What’s inside this episode:

  • The benefit of speaking to smaller audiences and when you might CHOOSE to speak to smaller audience
  • Things to look out for when choosing podcasts or stages to pitch
  • Why the relationship the event or podcast host has built matters (a LOT) for the outcomes of your speaking experiences
  • Why you want to build a talk around your Authority Acquisition System (and the 3 things that's comprised of)
  • The benefit of giving the same talk and/or talking points over and over again vs changing them up to customize it to the audience
  • How gathering internal vs external is extremely helpful to make your talks better over time
  • How to start to become known for your thought leadership


Resource mentioned where you can look up podcast ranking: listennotes.com


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Resources to help you become The In Demand Expert

  • Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages

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Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!

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